The Broadway Channel announces its new affiliated hotel, The Alex Hotel
January 10, 2011, New York, NY - The Broadway Channel® today announces it will provide daily programming to all guest rooms and suites at one of the New York City’s finest luxury hotels, The Alex Hotel. At 203 rooms, the well-appointed guestrooms are spacious and provide all the comforts of home catering to the hotel’s luxurious and modern accommodations. The Broadway Channel transmits its digital television programming into all rooms as part of the hotel’s cable line up.
Broadway Previews, part of The Broadway Channel’s digital network provides daily programming on a dedicated channel into 35,542 Manhattan hotel rooms. The Broadway Channel digital network allows for “time of day” airing of theatrical programming, commercials, ticket billboards and star interviews.
The Broadway Channel is a full-service multimedia company that produces and distributes video and television programming for Broadway, Off-Broadway, Broadway on Tour, Las Vegas, Performing Art Centers and Regional Theatres.
The Broadway Channel recently started programming as part of the Video on Demand broadband platform available on stand-alone TiVo DVR’s nationwide. The Broadway Channel is available to Sprint TV subscribers in the entertainment category. Daily programming includes a “What’s Hot on Broadway” segment from several of Broadway’s top shows; interviews with actors, directors and other theater insiders; special features such as Broadway touring shows; exclusive on-location segments from opening nights; star-studded red-carpet events and more.
The affiliation with The Alex Hotel, is yet another example of The Broadway Channel’s unique reach and distribution into Manhattan’s finest hotels.