June 4, 2012, New York, NY - The Broadway Channel® announces it will provide daily programming to all guest rooms and suites at one of New York City’s finest luxury hotels, The Strand Hotel. Located in Midtown Manhattan’s Fashion District, the hotel offers 176 spacious rooms with a modern classic design creating an ambiance of refined relaxation and sophisticated style with all the comforts of home. The Broadway Channel will transmit its digital television programming into all rooms as part of the hotel’s cable lineup as a dedicated cable channel.
Broadway Previews, part of The Broadway Channel’s digital network, provides daily programming on a dedicated channel into 76 hotels amounting to 38,161 Manhattan hotel rooms. The Broadway Channel digital network allows for “time of day” airing of theatrical programming, commercials, ticket billboards and star interviews.
The Broadway Channel is a full-service media company that produces and distributes video and television programming. The Broadway Channel family of programming includes Broadway Previews, OFF, Broadway on Tour, West End Previews, Las Vegas Previews, Broadway Profiles and What’s Hot on Broadway. The Broadway Channel network airs theatrical programming into many media outlets including Time Warner Cable, Ovation TV, Dishonline, JetBlue Airways, Samsung, LG connected TVs, Mag Rack, Sprint TV, TiVo, YouTube, Apple’s iTunes, and Etisalat International. Total viewership reach is over 70 million worldwide.
The affiliation with The Strand Hotel is yet another example of The Broadway Channel’s unique reach and distribution into Manhattan’s finest hotels.