March 23, 2012, New York, --- The Broadway Channel has launched The Broadway Channel app and its Broadway Channel programming on LG’s innovative Smart TV platform. Currently available internationally on a majority of LG’s 2011 and 2012 HDTVs and Blu-ray players, The Broadway Channel app enables Broadway Channel to leverage a fast growing consumer application platform and rapidly expands The Broadway Channel® audience worldwide.
The Broadway Channel family of programming, Broadway Previews, Broadway on Tour, Las Vegas Previews and West Previews will be included both as theatrical trailers with cast and exclusive star interviews. In addition viewers are able to watch full programming episodes. Additional features include Tony Awards coverage, Broadway opening nights and What’s Hot on Broadway. Each shows theater and ticketing information and box office hours are also included.
LG pioneered the connected consumer electronics device market, beginning three years ago with the first Blu-ray Disc players designed for streaming content. LG’s unique Smart TV platform provides access to thousands of movies, apps, music, videos and the ability to browse the Web through an easy-to-navigate user interface and intuitive “point and click” Magic Remote
About Broadway Channel
The Broadway Channel is a full-service multimedia company that produces and distributes video and television programming. The Broadway Channel family of programming includes Broadway Previews, OFF, Broadway on Tour, West End Previews, Broadway Profiles and What’s Hot on Broadway. The Broadway Channel’s digital network provides daily programming on a dedicated digital channel into Manhattan hotel rooms. The Broadway Channel network airs theatrical programming into many media outlets including Time Warner Cable, TIVO, YouTube, Sprint TV, Mag Rac, and Apple’s iTunes, Dishonline, Ovation TV, Etisalat International and JetBlue Airways. Total viewership reach is over 70 million worldwide. www.broadwaychannel.com