October 15th 2011, New York, --- Broadway has arrived in the living room. The Broadway Channel has launched its Broadway Channel programming as part of Samsung’s TV Application platform. The Broadway Channel app is available on 2010 and 2011 Samsung Smart TV and Smart Blu-Ray players in US and in Europe. The Broadway Channel app enables Broadway Channel’s reach into the widely growing consumer application platform and rapidly expands The Broadway Channel® audience.
The Broadway Channel family of programming, Broadway Previews, Broadway on Tour, Las Vegas Previews and West Previews will be included both as theatrical trailers with cast and exclusive star interviews. In addition viewers are able to watch full programming episodes. Additional features include Tony Awards coverage, Broadway opening nights and What’s Hot on Broadway, hosted by Broadway Channel’s Maribel Aber. The Broadway Channel app also shows ticketing information and box office hours.
“Broadway Channel is proud to showcase the Broadway Channel family of programming on Samsung TV and Blu-ray players – our content has never looked better than it does on a big screen in the living room. Our app provides a captivating and entertaining television experience that truly showcases theatrical productions on Broadway, West End, Las Vegas and national tours,” states Matthew Hege, Vice President of The Broadway Channel.
About Broadway Channel
The Broadway Channel is a full-service multimedia company that produces and distributes video and television programming. The Broadway Channel family of programming includes Broadway Previews, OFF, Broadway on Tour, West End Previews, Broadway Profiles and What’s Hot on Broadway. The Broadway Channel’s digital network provides daily programming on a dedicated digital channel into Manhattan hotel rooms. The Broadway Channel network airs theatrical programming into many media outlets including TIVO, YouTube, Sprint TV, Mag Rac, and Apple’s iTunes, Dishonline, Ovation TV, Etisalat International and JetBlue Airways. Total viewership reach is over 70 million worldwide.