The Broadway Channel partners with ScreenPlay, Inc. to deliver its theatrical trailers online
SEATTLE – August 10, 2012. ScreenPlay, Inc., provider of the world’s largest catalog of
promotional video content, today announced a partnership with The Broadway Channel. The
partnership will expand ScreenPlay’s catalog of Music, Movie, Television and Game content to
include The Broadway Channel’s Broadway, Broadway on Tour and Off Broadway trailers as well
as opening night clips and star interviews all to be made available to ScreenPlay’s network of online
and in-store clients.
“This partnership provides fans of Broadway with greater access to the theatrical content they
love while giving significant exposure to National tours and Broadway shows,” said Matthew
Hege, Vice President of The Broadway Channel. “Fifteen years ago, if you were interested in
discovering what’s on stage, you had to fly to New York.” He added, “Today, it’s just a click
The Broadway Channel’s suite of programming includes star interviews, backstage and rehearsal
footage and comprehensive list of theatrical trailers to complement ScreenPlay’s Movie, TV,
Music and Game catalogs. Once launched, The Broadway Channel will have exposure to
ScreenPlay’s network of 500+ Websites and Mobile apps.
“This new catalog of on-stage trailers puts an exclamation point on an already impressive
catalog.” said ScreenPlay’s CEO, Mark Vrieling, who excitedly added, “It’s comforting to know
that our clients will now have coverage on all things theater.”
About ScreenPlay, Inc. (www.screenplayinc.com)
Founded in 1989 and headquartered in Seattle, ScreenPlay, Inc. is a trusted provider of
promotional video content for the world’s leading publishers and retailers. Each month
ScreenPlay delivers more than 100 million promotional video streams to its network of 500+
online sites and mobile apps. With ScreenPlay, studios, labels, retailers and publishers worldwide
can easily display promotional video content in any format on any screen.
About Broadway Channel (www.broadwaychannel.com)
The Broadway Channel is a full-service media company that produces and distributes video and
television programming. The Broadway Channel family of programming includes Broadway
Previews, OFF, Broadway on Tour, West End Previews, Las Vegas Previews, Broadway Profiles
and What’s Hot on Broadway. The Broadway Channel network airs theatrical programming into
many media outlets including Time Warner Cable, Ovation TV, DISH Online, JetBlue Airways,
Samsung, LG connected TVs, Mag Rack, Sprint TV, TiVo, YouTube, and Apple’s iTunes. Total
viewership reach is over 70 million worldwide.